Media Intelligence and PR Spend Up 3 Percent To $2.2 Billion

Burton-Taylor International Consulting, best known for their reports on market data and comparison rankings of Bloomberg and Thomson Reuters, have published their second annual ranking  on social media. It shows social media demand up over 20 percent. HootSuite & Radian6 remain largest social media monitoring providers

The 2013 global spend for media intelligence and public relations information (including regulatory disclosure) and software was up 3.10 percent over 2012, reaching $2.20 billion.  At 12.65 percent, the UBM-PR Newswire unit remained the overall market share leader, while Meltwater passed Cision to become the second largest player in what has become an active industry for acquisition, divestiture and recapitalization.
 
The 71-page report sizes the overall market and key segments globally and regionally, delivers market share and profile data for leading players, calculates segment growth rates and details market share evolution.
 
The study shows that Meltwater, NASDAQ OMX (which bought the Thomson Reuters press release distribution business last year) and Kantar Media delivered the industry’s highest five-year growth rates.  The report also shows that demand is gaining momentum, as overall spend in the industry has grown at a compound annual rate of nearly 6% the past three years.
 
“Organizations will continue to turn to PR agencies for help with fast-changing areas, notably social media,” said Douglas B. Taylor, managing partner of Burton-Taylor.  “However, this is being balanced by a move toward insourcing, driving increased demand from corporations for vendor tools to help with time-consuming monitoring and analysis tasks”.
 
“The market is going through significant change,” said report contributor Chris Porter, director at at Porter Walford Consulting.  “With Vocus accepting an offer from private equity firm GTCR in April 2014, Meltwater launching a counter-bid to acquire Cision, and many other top-tier vendors facing potential new ownership or changes to capitalization, the industry is one of the most active globally.”
 
“After the strong demand for last year’s Burton-Taylor report, we are particularly pleased to offer this important 2014 version which includes the addition of ‘Company Market Sheets’ for Kantar Media and Precise Media and new data on fast-growing social media monitoring vendors such as Brandwatch, as well as significantly expanded detail from the growing Asia-Pacific region,” added Taylor.
 
The Burton-Taylor Media Intelligence and Public Relations Information & Software Global Share & Segment Sizing 2014 – Key Competitors, Global Market Share 2013, Global Segment Sizing 2013, Global Market Trending 2009-13, Global Segment Trending 2009-13 report may be purchased by visiting http://www.burton-taylor.com/consulting/research-full.html or by contacting orders@burton-taylor.com, +1 646 201-4152.

About Tom Groenfeldt

I write - mostly about finance and technology, sometimes about art, occasionally about politics and the intersection of politics and economics. My work appears on Forbes.com and International Finance Magazine. The Financial Brand ranked me 20 on a list of the top 25 global influencers in financial services and Jay Palter included me in his list of 250 fintech influencers to follow in 2016 http://bit.ly/1SSRXC6
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