RIP Simple, the innovative banking site

Posted on January 14, 2021 by Tom Groenfeldt

I was sorry to have to write about BBVA shutting down Simple, and Azlo. Josh Reich, a co-founder, said he was amazed at how complex American banking was compared to his native Australia, and it seemed designed to confuse users and drive up fees. The banking service certainly had its fans as I explain in my Forbes article:

https://www.forbes.com/sites/tomgroenfeldt/2021/01/13/as-bbva-winds-down-simple-the-startup-one-pursues-the-abandoned-users/?sh=4f8e69592eb7

About Tom Groenfeldt

I write - mostly about finance and technology, sometimes about art, occasionally about politics and the intersection of politics and economics. My work appears on Forbes.com and and occasionally in The American Banker and Banking Technology in London.
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